02 Jun 2011

TEDxSMU Tuesday 5.31.11

Events, Ideas, News No Comments

Eli Pariser

The Filter Bubble: What the Internet Is Hiding from You

What the Ultra-Personalized Internet Is Hiding from You, Good, May 20, 2011

“Most of us assume that when we google a term, we all see the same results—the ones that the company’s famous PageRank algorithm suggests are the most authoritative based on other pages’ links. But since December 2009, this is no longer true.”

Eli Pariser: “The Filter Bubble,” The Diane Rehm Show, NPR


Search Engines

Exclusive: How Google’s Algorithm Rules the Web, Wired Magazine, February 22, 2010

“…over the past five years, a slew of companies have challenged Google’s central premise: that a single search engine, through technological wizardry and constant refinement, can satisfy any possible query.”

Search engine optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings.

Being at the top of a search engine results page can mean the difference between business success and failure. So, what would you do to ensure a listing there? Absolutely anything? If so, you could be walking into a minefield.

Google Reportedly Recycles Amazon Algorithm for YouTube, WebProNews, February 3, 2011

An interesting post from Amazon recommendation engine creator Greg Linden has come out claiming that Google-owned YouTube is using an old Amazon recommendation algorithm for video recommendation.

The Song Decoders, New York Times, October 14, 2009

“…Pandora… is convinced that by pouring this information through a computer into an algorithm, it can guide you, the listener, to music that you like.”

Helping Children Find What They Need on the Internet, New York Times, December 25, 2009

“When considering children, search engines had long focused on filtering out explicit material from results. But now, because increasing numbers of children are using search as a starting point for homework, exploration or entertainment, more engineers are looking to children for guidance on how to improve their tools.”


Watching America reflects global opinion about the United States, helping Americans and non-Americans alike understand what the world thinks of current issues that involve the U.S.

Limiting Tracking


Related TED Talks

Seth Priebatsch: The game layer on top of the world, TEDxBoston 2010

By now, we’re used to letting Facebook and Twitter capture our social lives on the web — building a “social layer” on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the “game layer,” a pervasive net of behavior-steering game dynamics that will reshape education and commerce.

Evan Williams on listening to Twitter users, TED 2009

In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.

Gel: Gotta share! Gel Conference 2011

At the onstage introduction of Twirlr, a new social-sharing platform, someone forgets to silence their cell phone. And then … this happens. (Song by Scott Brown and Anthony King; edit by Nathan Russell.)

Kevin Kelly on the next 5,000 days of the web, EG 2007

At the 2007 EG conference, Kevin Kelly shares a fun stat: The World Wide Web, as we know it, is only 5,000 days old. Now, Kelly asks, how can we predict what’s coming in the next 5,000 days?

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