Through the winter of 2011, Bill Lively was President and CEO of the North Texas Super Bowl XLV Host Committee. From 2000 through 2008 Bill Lively served as the founding President and CEO of the Dallas Center for the Performing Arts. During his tenure as President and CEO, the Center raised more than $334 million to construct the venues. For twenty‑five years
Bill served on the faculty and in the administration of Southern Methodist University.
During his tenure at SMU, Bill founded SMU’s Symphonic Wind Ensemble, Willis M. Tate Distinguished Lecture Series, John Goodwin Tower Center for Political Studies, Doak Walker National Running‑Back Award and SMU’s Athletic Forum. Concurrent with his quarter of a century service to SMU, Bill worked for 23 years with the Dallas Cowboys as Director of the Dallas Cowboys’ Band and producer of the Cowboys Game Day Entertainment. In his spare time, Bill is an avid mountain climber and has climbed Mt. Kilimanjaro, the Grand Tetons and adjacent peaks in Wyoming, and many of Colorado’s 14,000‑foot peaks.