09 Nov 2015

Candy Peterson – Living Proof: Mother’s Intuition is Real – TEDxSMU 2015

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Equal parts witty and emotional, Candy Peterson reveals how a mother’s intuition proved more accurate than doctors’ assessments and ultimately lead to a melanoma diagnosis in her young daughter, Marit. Thrown onto the scary path of cancer, Candy shares the unexpected twists and turns faced along the way. She challenges us that when “presented with an unexpected path in life” to not turn away from it, rather “follow it.”

Candy Peterson is Executive Creative Director at FleishmanHillard, a global communications agency, with nearly 20 years of international marketing experience. Although her work has garnered recognition from a host of industry award shows, Candy is most proud of the work she has done for melanoma research in honor of her daughter Marit, a melanoma survivor. In 2007, Candy and her family started the Marit Peterson Fund for Melanoma Research at MD Anderson Cancer Center. It has grown into the single largest and highest quality melanoma research study of its kind in the world. Today, Marit’s fund is a core contributor to the Melanoma Moon Shot initiative at MD Anderson Cancer Center with the bold plan to quickly improve survival rates for melanoma, the deadliest form of skin cancer.

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