As Senior Vice President of Children¹s Media at PBS, Lesli Rotenberg is responsible for the strategic direction of a contemporary, dynamic children’s media service that meets the needs of a new generation of children, their parents and teachers. Lesli leads a cross disciplinary team charged with content production, internet and mobile development, multi-platform asset distribution, education resources, marketing and communications, and educational product development for PBS KIDS. Under Lesli’s leadership, PBS has aggressively transformed itself from a broadcast company to a multi-platform leader that reaches children through educational television, mobile, the Web, interactive whiteboards, an award-winning line of toys, and streaming video to open up worlds of possibilities for all children.
19 Dec 2012
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