30 Apr 2015

Willie Baronet – Home. Again. – TEDxSMU Inside SMU 2015

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In 2012 I spoke at TEDxSMU about my 20 year art project: WE ARE ALL HOMELESS. It was in that talk that I first mentioned wanting to travel across the US buying signs in cities along the way. In 2014, from July 1- July 31, I did just that. With a 3 person documentary film crew, 6 cameras, 2 rented Dodges, and not enough coffee, we traveled from Seattle to San Diego to New York. Stopping in 24 cities, we bought almost 300 signs, and interviewed roughly 150 of the people I bought signs from. Asking them about their stories and background, and asking them “What does home mean to you?” This project continues to feed my spirit and is helping me answer the question that I keep asking everyone else, “What is home?”

Willie Baronet was the owner and creative director of his own advertising design firm (formerly GroupBaronet, now MasonBaronet) from 1992-2006. In 2013 he was given the AIGA Fellow award, the highest honor an AIGA chapter can bestow upon one of its members. Willie graduated with an MFA in Arts and Technology from UTD in 2011. Willie is a 1982 graduate of the University of Southwestern Louisiana. He has taught advertising design at Brookhaven Community College, Texas A&M at Commerce, TCU, and has served as visiting faculty for the MA Program at Syracuse University. He was recently named the Stan Richards Professor of Creative Advertising at SMU’s Temerlin Advertising Institute where he now teaches classes related to creativity and portfolio development.

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